Heather Polivka is a strategic, visionary and impassioned global leader who believes that each and every organization has the potential to deliver a holistic, aligned, end-to-end brand experience for its customers, communities, talent and stockholders. 

Heather has a record of driving brand awareness and revenue growth for industry leaders UnitedHealth Group, Lenox and Target. She develops and implements integrated marketing strategies using leading edge technologies, scaling companies for worldwide growth and profitability.  Prior to launching HeatherP Solutions, Heather directed the activities of a global marketing division that she launched and nurtured during her 11+ years at UnitedHealth Group where she established that Fortune 6 organization's employer brand, marketing strategy and marketing infrastructure.  She acted as a critical linkage between the Marketing and Human Resource organizations, reporting into the Chief Officers for both.    

Known for her analytical insight, inventive analogies, creative problem-solving and inspired ability to create a clear path forward out of chaos, Heather helps you retain and engage the right people to retain and engage your customers.... and then she will help you inspire and lead those people. She makes it easy and intuitive.  She helps your leadership team, already experts in their fields, to perform at a higher level, with greater consistency and cohesion.   Her work leads to superior results as she empowers leaders to deliver on what’s possible for the organization and its employees. 

Speaking Engagements & Presentations

Heather P believes in bringing marketing best practices to an organization’s employee base and bringing employees to the marketing table to fully realize brand ROI and organizational performance.  She has been advancing this work and delivering results for almost a decade.  Check out just a few of the places where her work has been featured and recognized: 

SMMG Minneapolis

2020 Meeting Speaker (VIRTUAL)

Dreamforce 2019:  Awareness to Onboarding

     Dreamforce Presentation Click to download



     2018 Conference Speaker, Orlando

     2016 Conference Speaker, Orlando

     2011 Conference Speaker, Washington DC

Employer Branding International

     Happening Soon!  2020 Panel Member, Lisbon

     2018 Keynote Speaker, Prague Click to download

     2011 Conference Speaker, Moscow

     2010 Conference Speaker, Johannesburg

Forum for Inclusion and Diversity

     2010 – 2017 Annual Conference Speaker

HR Tech

     2015 Conference Speaker

Awards & Recognition:


2019 Sitecore Ultimate Experience Award

     The Sitecore Experience Awards recognize brands that have built truly customer-centric, digital environments using Sitecore technology. Ultimate Experience Award is the pinnacle recognition.

2019, 2018 & 2017 Online Communications Global Top 3 Ranking

     Potential Park is an independent market research company based in Stockholm, Sweden that conducts annual surveys of over 30,000 users to evaluate all marketing channels related to online talent communications including websites, social media, mobile and application.

2017 Supplier Diversity IMPACT Award

     Recognizing suppliers and leaders who have provided outstanding contributions in the areas of technological advancement, innovative solutions, cost-effective and responsive solutions and the expansion of relationships with UnitedHealth Group

2015 Innovation Award

     The Innovation Award is determined by a panel of UnitedHealth Group Executive Innovation Champions and recognizes initiatives leading to new ideas or processes, brought measurable impacts and proven pilot results, and tied closely with strategic priorities.



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